Yalla Techno officially launches its Management & Booking division. This marks a strategic step forward from media platform to active industry player across Egypt and the wider Middle East.
After years of documenting and supporting the regional electronic scene, Yalla Techno now formalizes its role in direct talent representation and regional booking strategy.
The division launches with two artists. In line with Yalla Techno Management & Booking’s vision, they represent both regional authority and international growth.
Omar Khalifa
Omar Khalifa is a central figure in Egypt’s melodic techno movement and the founder of Melodic Room, the first Middle Eastern label dedicated to the genre.
He has toured across Cairo, Dubai, Madrid, Paris, and Amsterdam. He delivers emotionally driven, groove-focused sets. Additionally, he has shared stages with Adriatique, Innellea, Enai, Citizen Kain, and 19:26. He has performed at key clubs and festivals across Europe and the Middle East, reflecting the reach of Yalla Techno Management & Booking.
Turako
Turako is an Egyptian melodic house and techno producer gaining international traction and now represented by Yalla Techno Management & Booking.
With 47 Beatport chart appearances and support from artists such as Mrak, Fideles, Massano, and 19:26, his sound blends atmospheric depth with club-ready intensity.
A Selective Approach
The Management & Booking division operates on a curated model focused on strategic positioning and sustainable growth rather than volume-based representation.
Services include regional booking representation, promoter outreach, and cross-market opportunities
As electronic music continues to expand across Egypt and the GCC, Yalla Techno positions itself not only as a media voice, but as an active contributor to the region’s music infrastructure. The Yalla Techno Management & Booking division shapes the next phase of industry engagement.
Booking inquiries:
info@yallatechno.net
