Spotify, the world’s leading audio streaming platform, has officially partnered with Art D’Égypte for the fifth edition of Forever Is Now .05, the acclaimed contemporary art exhibition set against the timeless backdrop of the Pyramids of Giza. This collaboration bridges music, art, and culture through immersive experiences both on-ground and across the Spotify platform.
A Sonic Layer to a Visual Experience
As part of the partnership, Spotify has curated the official “Art D’Égypte” playlist, crafted by its editorial team in close collaboration with the exhibition organizers. Designed to mirror the spirit, rhythm, and emotional atmosphere of Forever Is Now, the playlist serves as a sonic companion for visitors — enriching their journey through the installations with a soundscape that blends seamlessly with the artistic environment.
Voices from the Collaboration
Umar Achraf, Spotify’s Marketing Manager for Egypt, commented:
“We’re thrilled to bring music and art together through this collaboration, inviting listeners everywhere to experience the installations at Art D’Égypte through sound. This partnership celebrates creativity in all its forms — blending the visual and the musical to offer audiences a deeper, more immersive connection to Egypt’s artistic landscape.”
Nadine Abdelghaffar, Founder of Art D’Égypte by CulturVator, added:
“We’re truly thrilled to have Spotify joining us for the first time as the official audio streaming partner of the fifth edition of Forever Is Now. Their participation adds an exciting new dimension to the experience, blending sound, art, and emotion in such a creative way. The playlist they’ve curated is absolutely impressive; it perfectly captures the spirit of the exhibition and brings its atmosphere to life beyond the walls of the exhibition.”
Where Heritage Meets Contemporary Creativity
Together, Art D’Égypte and Spotify invite audiences to explore the powerful interplay between sound and visual expression — transforming the Pyramids into a multisensory journey that connects Egypt’s cultural heritage with its contemporary artistic pulse.
