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The new 25-minute documentary follows Andrea Tirone and Roberto Conigliaro on the road while exploring the friendship, humor and Italo-disco vision behind Mind Enterprises’ breakout rise. Mind Enterprises Negroni Love plays an important part in the story of their creative journey.
Mind Enterprises have released a new documentary, The Story of Negroni Love, offering a behind-the-scenes look at the journey behind the duo’s recent rise and the world surrounding their latest album, Negroni Love.
Directed by Jack Barraclough, the 25-minute film follows Andrea Tirone and Roberto Conigliaro during their previous tour, combining life on the road with the story of the longtime friendship that eventually developed into Mind Enterprises.
▶ Watch The Story of Negroni Love:
https://www.youtube.com/watch?v=gCgmT9J85_s
The documentary arrives during a major period for the Italo-disco duo, following a run that has included a new album, a performance at Coachella, sold-out shows and a growing international audience.
Inside the World of Mind Enterprises
Rather than presenting a conventional tour documentary, The Story of Negroni Love leans into the personality and humor that have become central to Mind Enterprises.
The film captures Tirone and Conigliaro traveling between shows, searching for proper Italian food, slipping into character and finding comedy in the everyday routines of touring.
Alongside those moments, the documentary traces how two longtime friends developed their own interpretation of Italo disco, eventually taking the project from their base in Barcelona to stages around the world.
Their playful identity has been part of Mind Enterprises from the beginning, particularly through the lo-fi videos that helped introduce the project online. The new documentary shows how that early aesthetic has developed into something considerably bigger.
Today, Mind Enterprises has evolved into a fully realized live project, with its own distinctive visual identity and an international community growing around the music.
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The Story Behind ‘Negroni Love’
The documentary takes its name from the duo’s latest album, Negroni Love, an 11-track record built around late-night escapism, Mediterranean nostalgia and the playful experimentation that has become closely associated with Mind Enterprises.
The album helped open a new chapter for the project following their Coachella appearance, expanding both their musical world and the visual universe surrounding it.
The Story of Negroni Love now offers audiences a closer look at the personalities and friendship behind that world, as well as the transition from the duo’s early videos to their increasingly ambitious international live shows.
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Mind Enterprises Head Back to North America
The documentary also arrives ahead of another major North American run for Mind Enterprises.
The upcoming tour includes appearances at The Bellwether in Los Angeles, CRSSD Festival in San Diego, Portola Festival in San Francisco, Thalia Hall in Chicago, Brooklyn Steel in New York and III Points Festival in Miami.
